I-Centrix
About Us
Our focus is on providing multi-channel list processing services to the Catalog and Retail industries. Our services are designed to help our clients successfully market their products in today's complex environment. With postage and paper costs continuing to rise, postal reforms underfoot, and an ongoing need to balance contact strategies across channels, today's marketers face greater challenges than ever before.
That's where we can help. Our products and services were developed specifically with today's marketing challenges in mind. We have introduced capabilities that transform traditional list processing services into a strategic asset designed to contribute to your bottom line.
We are committed to the Catalog and Retail verticals and are continually developing services and solutions designed specifically for this marketplace.
There are three primary reasons to select I-Centrix for your list processing needs: Strategic Processing Capabilities, Commitment to Service, and a Value-based pricing paradigm.
Strategic Processing Capabilities
Most service bureaus provide adequate list processing services such as Merge/Purge and Postal Qualification, but I-Centrix takes list processing one step further. Not only does our patent-pending M/P technology rival any deduping logic available in the marketplace today, we have also implemented contact management capabilities within the M/P process, added data enhancement capabilities, and can even score records during the merge.
It is our belief that M/P is more than a deduping exercise. It is the only point during a campaign where data elements from multiple sources can efficiently be brought together and made available for use as a targeting tool. As a standard part of our service offering, we provide the capability and insight to help you utilize this targeting tool and can show you how to use it to improve your mail performance.
Establishing and cultivating relationships is the foundation for being successful in any industry, and our's is no different. At I-Centrix we believe this is as important as the actual services we provide. Our Account Management staff is comprised of seasoned veterans who understand the value of customer service. They are incented to provide superior service and have the experience necessary to serve as an extension of your marketing team.
We understand the value our clients place on continuity of service. To that end, we have instituted a company policy whereby we will not make Account Management assignment changes without your prior approval. With I-Centrix you will not have the worries that come with constant personnel changes, you will be able to rely on the fact that you will have consistent and knowledgeable support.
We believe that the "Price per Thousand" paradigm artificially raises costs. With today's computing environment the costs incurred by a service bureau do not increase directly with the number of records processed. So, why should the price you pay increase based on the number of records passed?
Our preferred pricing paradigm is a "cost plus" model. We review your mail plan, determine our costs in fulfilling your needs, and provide you with a flat annual fee structure.
This approach provides you with several key benefits:
- Enables you to make mailing decisions based on projected book performance, not on processing costs.
- Enables you to process more names at no additional cost. For example, you can put your entire house file into the M/P or include large Add-A-Name pools with no additional fees. Adding these names will provide reactivation opportunities and can help you reduce your overall postage expenditures.
- Fixed expenditure levels that are easy to budget for.
- Relief from agonizing over itemized invoices.
I-Centrix was built on the concept of providing services designed specifically to meet today's marketing challenges. We have developed a patent-pending set of processes that harness our PIN technology, which assigns a persistent and unique numeric identifier to each record in the merge/purge, to link, analyze, and score consumer information as part of the mail preparation process.
This technology offers you the ability to answer questions like:
-
How many unsourced internet orders were made by households that were mailed a catalog in the last 30, 60, or 90 days?
-
Of the households I am about to mail, how many have already received multiple catalogs this season? How many have received a catalog with similar merchandise from another one of the titles I manage? Which customer segments are potentially being over mailed?
-
Of the consumers who recently purchased, how many were contacted by email and direct mail? How did their response rate differ from households that were only contacted by direct mail?
-
How can I leverage multi-title purchase information within the Merge/Purge to assist me in improving response rates?
-
How can I optimize Add-A-Name performance and minimize my postage expenditure?
Our clients include some of today's largest and most sophisticated mailers. We currently service marketers in the apparel, gift, jewelry, arts, home decor, and specialty categories. Companies that market through multiple channels or have multiple titles find our strategic solutions to be of particular interest. Please contact us directly to find out more about other marketers that have already chosen I-Centrix.