I-Centrix
Our Services
I-Centrix offers a full suite of database-related services ranging from simple flat file management to fully relational database management. All of our database solutions include the ability to view customers at both the account number level and the household level. This dual level approach allows us to ensure our database is in "sync" with your order entry system following each update while still providing the benefits of having a householded view of your customers.
Our update process is broken down into five distinct stages: Database hygiene, Transaction processing, Update processing, Report generation, and List Rental Fulfillment preparation. Quality control reports are generated during each stage, reviewed internally by our account management staff, and then forwarded to our clients for final signoff. This process has a proven success record for delivering database services on time, every time. Please contact your I-Centrix representative for more detailed information regarding our Database solutions.
Our database clients enjoy the benefit of a tightly integrated M/P solution. As each M/P is completed, promotion history tables within the database are automatically loaded and made available for analysis. With I-Centrix, you can analyze your circulation history as each campaign unfolds. In addition, when a new-to-file buyer comes on the database, we have the ability to load all of the promotion history responsible for driving the purchase. This capability enables you to analyze various prospect strategies and determine which ones yield the best conversion results.
Our analytic techniques, enabled by our proprietary PIN assignment software, provide marketers with the ability to measure response over a series of campaigns, across multiple titles, and across multiple channels. We can answer questions such as:
- Did consumers who received a preview email followed by a catalog perform better than customers who received a catalog and then a follow-up email?
- On average, how many contacts did it take to convert a prospect to a customer?
- At what point does it make sense to stop mailing a non-responding prospect?
- Of the households that placed an unsourced order over the internet, how many received a catalog prior to making the order?
- Of the households about to be mailed, how many received a catalog with similar merchandise from another one of the titles I manage?