I-Centrix
Our Services
Our proprietary List Rental Fulfillment system was designed specifically for the catalog vertical. It is an Oracle-based application that easily meets the needs of even the largest multi-title mailers. Some of the key features include:
Our OPU process can be implemented at the account number, individual, or household level. This approach provides list managers with the highest possible level of flexibility in omitting names that were part of prior rental orders.
For multi-title mailers, our OPU process can even span titles. For example: We can fulfill two orders from separate titles and ensure that both orders contain unique names and that the two orders have no names in common. This capability allows list managers to provide greater value to the mailers who rent names and as a result - increase list rental income.
Any and all attributes available on the house file may be made available during the list rental selection process. These attributes can range from basic RFM data to product category information. Through our relationships with various information providers, we can even enhance the file to include additional demographic and lifestyle information.
Names may be omitted (or selected) based on a table of ZIP™ codes or SCFs. When the broker emails us an order, a ZIP™/SCF listing can be directly imported into our system as part of the overall selection criterion.
Customized seed lists are automatically sorted into the output during the name selection process. We can even alter the name and address allowing the list owner to determine the exact order in which each individual seed was associated.
As a by-product of running each list rental order, an email is automatically created and sent to the broker for count verification. This streamlined process assists the list broker, improves delivery speed and helps ensure that mailers are getting the exact quantities they are looking for.
Automated Delivery Notification
Once an order has been shipped an email notification is automatically created and sent to the broker. The email contains pertinent order information including: a recap of the selection criteria, keycode assignments, mailer information, and even tracking information, if applicable.
At the end of the billing cycle, a detailed report is generated outlining the list rental activity. The report includes broker, mailer, and shipping information, in addition to order specific details such as date and quantity.